Yamaha - World's largest maker of musical instruments

Yamaha Corporation, one of Japan's most diversified companies, is the world's largest maker of musical instruments, including pianos and keyboards, wind instruments, string and percussion instruments, and digital musical instruments. Nippon Gakki Co. Ltd. (currently Yamaha Corporation) was established in 1887 as a piano and reed organ manufacturer by Torakusu Yamaha in Hamamatsu, Shizuoka prefecture and was incorporated on October 12, 1897. 

Since 1950 the company has also become a major producer of audio products, semiconductors and other electronics products, furniture, sporting goods, and specialty metals. Yamaha also runs music schools in Japan and 40 other countries, owns and operates a string of resorts located throughout Japan, and holds a 33 percent stake in the separately managed Yamaha Motor Company, Ltd., the world's second largest producer of motorcycles, and a producer as well of boats, snowmobiles, golf carts, all-terrain vehicles, engines, and industrial robots. Nearly three-fourths of Yamaha Corporation's net sales are derived from its musical instrument and audio products operations.

In 1988, Yamaha shipped the world's first CD recorder. Yamaha purchased Sequential Circuits in 1988.  In the late 1990s, Yamaha released a series of portable battery operated keyboards under the PSS and the PSR range of keyboards. The Yamaha PSS-14 and PSS-15 keyboards were upgrades to the Yamaha PSS-7 and were notable for their short demo songs, short selectable phrases, funny sound effects and distortion and crackly sounds progressing on many volume levels when battery power is low.

In 1993 the Silent Piano series was introduced to great success, more than 17,000 were sold in Japan in their first 12 months on the market, 70 percent above the amount projected. These pianos could either be played as regular acoustic pianos or their sound could be muted and only heard by the pianist through headphones. 

In 1995, Yamaha introduced a similarly functional electronic trumpet mute and sold 13,000 of them in the first few months. Silent Drums followed in 1996, the Silent Violin in 1997, and the Silent Cello in 1998. Other successful musical introductions of this period included the VL1 and VP1 virtual acoustic synthesizers, which, rather than storing libraries of sounds that could be replayed, stored computer models of the instruments themselves which were then able to reproduce a wider variety of sounds and in a more authentic fashion.

Yahama acquired German audio software manufacturers Steinberg in January 2005, from Pinnacle Systems.

In July, 2007, Yamaha bought out the minority shareholding of the Kemble family in Yamaha-Kemble Music (UK) Ltd, Yamaha's UK import and musical instrument and professional audio equipment sales arm, the company being renamed Yamaha Music U.K. Ltd in autumn 2007. Kemble & Co. Ltd, the UK piano sales & manufacturing arm was unaffected.

On December 20, 2007, Yamaha made an agreement with the Austrian Bank BAWAG P.S.K. Group BAWAG to purchase all the shares of Bosendorfer, intended to take place in early 2008. Yamaha intends to continue manufacturing at the Bosendorfer facilities in Austria. The acquisition of Bosendorfer was announced after the NAMM Show in Los Angeles, on January 28, 2008. As of February 1, 2008, Bosendorfer Klavierfabrik GmbH operates as a subsidiary of Yamaha Corp.

Yamaha electronics have proven to be successful, popular and respected products. For example, the Yamaha YPG-625 was awarded "Keyboard of the Year" and "Product of the Year" in 2007 from The Music and Sound Retailer magazine.Other noteworthy Yamaha electronics include the SHS-10 Keytar, a consumer-priced keytar which offered MIDI output features normally found on much more expensive keyboards.

To continue growing in the 21st century, the Yamaha Group will make a concerted effort to become a truly global enterprise that fulfills its corporate mission of contributing to enriching the quality of life of people worldwide. 

PRODUCT CATEGORY

ELECTRONICS

Musical Instruments

• Piano

• Drum Sets

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