Toshiba

Toshiba Corporation is one of Japan's oldest and largest producers of consumer and industrial electric and electronic products. In 1939, Shibaura Seisaku-sho (Shibaura Engineering Works) and Tokyo Denki (Tokyo Electric Company) merged to form Tokyo Shibaura Denki (Tokyo Shibaura Electric Co., Ltd.), It was soon nicknamed Toshiba, but it was not until 1978 that the company was officially renamed Toshiba Corporation. Headquartered in Tokyo, Japan. Its diversified products include information technology and communications equipment and systems, electronic components and materials, power systems, industrial and social infrastructure systems, consumer electronics, household appliances, medical equipment, office equipment, as well as lighting and logistics.

Toshiba Corporation founded in 1939, expanded rapidly, driven by a combination of organic growth and by acquisitions, buying heavy engineering and primary industry firms in the 1940s and 1950s. Groups created include Toshiba Music Industries/Toshiba EMI (1960), Toshiba International Corporation (1970s) Toshiba Electrical Equipment (1974), Toshiba Chemical (1974), Toshiba Lighting and Technology (1989), Toshiba America Information Systems (1989) and Toshiba Carrier Corporation (1999).

Toshiba is responsible for a number of Japanese firsts, including radar (1912), the TAC digital computer (1954), transistor television and microwave oven (1959), color video phone (1971), Japanese word processor (1978), MRI system (1982), laptop personal computer (1986), NAND EEPROM (1991), DVD (1995), the Libretto sub-notebook personal computer (1996) and HD DVD (2005).

In 1977, Toshiba acquired the Brazilian company Semp (Sociedade Eletromercantil Paulista), subsequently forming Semp Toshiba through the combination of the two companies' South American operations.

Economic stagnation in Japan during the 1990s led Toshiba to adopt the “concentration and selection” approach to achieve sustained growth. This involved concentrating resources in sectors with growth potential and new businesses, while selectively promoting growth in mature or declining sectors through reform and restructuring. Toshiba focused resources on semiconductors and expanded the PC business.

In 1999, Toshiba introduced the in-house company system, creating eight in-house companies. Authority was delegated to these in-house companies to give them greater autonomy and promote faster decision-making.

Since 2000, Toshiba  aim is to become an even stronger global contender by pursuing the “concentration and selection” approach while creating World's First and World's No. 1 products and services that are cost-competitive and captivate customers.


PRODUCT CATEGORY

COMPUTING 

Removable Devices

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