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Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Tommy Hilfiger, formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American clothing company, manufacturing apparel, footwear, accessories, fragrances and home furnishings, founded in 1985 by Thomas Jacob.
Thomas Jacob after starting his career by co-founding a chain of record stores in upstate New York in the 1970s, he began designing preppy for his own eponymous menswear line in the 1980s. The company later expanded into women's clothing and various luxury items such as perfumes, and went public in 1992. After licensing Pepe Jeans USA in 1995, in 1996 Tommy Hilfiger Inc. began distributing women's clothing. By the end of the next year Hilfiger had opened his first store in Beverly Hills, which was followed by a store in London in 1998. The company launched its bed and bath line in 1998.
Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Tommy Jeans brands, with a breadth of collections including Hilfiger Collection,Tommy Hilfiger Tailored, TommyXGigi, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process.
During 2017, Tommy Hilfiger celebrated the designer’s affinity for fashion, music, pop culture and entertainment through celebrity collaborations and brand partnerships, driving sales in its key global growth categories, while also engaging new consumers and, in particular, attracting a younger consumer.
For Spring and Fall 2017, Tommy Hilfiger continued its successful strategic partnership with Gigi Hadid, with the model co-designing capsule pieces for the brand. The relationship drove momentum in the brand’s women’s business globally, as well as providing a halo effect across other categories. On the men’s side, Tommy Hilfiger enlisted the American pop music/producer duo, The Chainsmokers, as global brand ambassadors for Tommy Hilfiger menswear beginning in Fall 2017. Tommy Hilfiger also leveraged local influencers to drive consumer engagement, including its partnership with Hong Kong actor and singer, Shawn Yue, which began in Fall 2017. With a focus on China, Hong Kong, Macau and Taiwan, this was the first meaningful collaboration for the brand to capitalize on the tremendous opportunity that we believe exists to expand its presence in Asia.
The brand continues to evolve its marketing campaigns to maintain the significant global momentum that it is experiencing. Beginning in Spring 2018, Tommy Hilfiger embarked on a multi-year partnership with four-time Formula One World Champions Mercedes-AMG Petronas Motorsport and four-time Formula One World Champion Lewis Hamilton for Tommy Hilfiger menswear.
For women’s, model Hailey Baldwin and model and activist Winnie Harlow were named the new global brand ambassadors for Tommy Hilfiger women’s for Fall 2018. As part of the brand’s global campaign, which celebrates icons of tomorrow in the worlds of fashion, music, pop culture and entertainment, they will appear as the faces of the Fall 2018 Tommy ICONS capsule collection for women.
Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 15,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 100 countries and more than 1,800 retail stores throughout North America, Europe, Latin America and the Asia Pacific region.
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