Sony

Sony is one of the world's most widely known electronics companies. Founded in Japan, the company has grown from humble roots to a multinational giant. Since it was established shortly after World War II, Sony has introduced a stream of revolutionary products, including the transistor radio, the Trinitron television, the Betamax VCR, the CD player, the Walkman portable cassette player, and the PlayStation game console. The company's electronics segment--which includes audio and video products, televisions, personal computers, monitors, computer peripherals, telecommunications devices, and electronic components (such as semiconductors).

Sony was founded by a former naval lieutenant named Akio Morita and a defense contractor named Masaru Ibuka. Morita, a weapons researcher, first met Ibuka during World War II while developing a heat-seeking missile-guidance system and a night-vision gun scope. After the war Ibuka worked as a radio repairman for a bomb-damaged Tokyo department store. Morita found him again when he read in a newspaper that Ibuka had invented a shortwave converter.

In May 1946 the two men established a partnership and registered their company as the Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo Telecommunications Engineering Corporation, or TTK). Morita and Ibuka moved their company to a crude facility on a hill in southern Tokyo where they developed their first consumer product: a rice cooker. In less than a year, the company released its first product, a power megaphone. In 1950, it released Japan's first tape recorder.

When Sony looked to go global with its products in the mid-1950s, it looked for a new name because the initials TTK were already taken. Two concepts are chosen to create the name ‘Sony’: the Latin word ‘sonus’, which is the root of the words ‘sound’ and ‘sonic’, and the phrase ‘sonny boy’, describing a young person with a free and pioneering spirit.

The new name perfectly captures the mood of the company as a group of energetic people with the expertise and passion for unlimited innovation.

Crucially, Morita insists that the new Sony name is prominent on all products and packaging, maximising the power of the brand. In 1955 the first Sony branded product goes on sale, the TR-55 transistor radio, shortly followed in 1957 by the pocket-sized TR-63, the world’s smallest radio. Then, in 1958, Totsuko officially changes its name to Sony Corporation.


If the 1950s is the age of radio and tape innovation for Sony, the 1960s is the age of television and video technology. In 1960 Sony launches the TV8-301, the world’s first direct-view transistor television; in 1968 the first Trinitron colour television; in 1971, the colour video cassette player; and the Betamax VCR in 1975.

In 1968, the same year Sony launches the Trinitron, engineers create a 100 inch screen Trinitron model, boasting flat screen technology: it is called the Sony Color Video Panel, and exhibited at the Sony Building in Tokyo's Ginza. It is the world’s largest television receiver and the first to use a light emitting display, a visionary invention that is some 40 years before its time.

In 1979 Sony produces the world's first portable music player, the Walkman: a product that signals a fundamental shift in the way music is heard. Sony launches the world's first CD player in 1982, the first consumer digital video camcorder in 1995, the next-generation high capacity Blu-ray Disc recorder in 2003, and the world's first consumer digital HD video camera in 2004.

Innovations continued in the 2000s with new Cyber-shot digital cameras, PlayStation games consoles, VAIO computers, BRAVIA HD televisions, and Home Cinemas. These digital products herald a new era of convergence technologies, working seamlessly with each other to complement people’s lives.

In 2012 Sony unveils one of the first 4K Ultra HD televisions, with a resolution four times more detailed than high definition  taking you beyond the traditional limits of TV viewing.

Today, Its mobile communications division, gaming division, imaging-products division and Sony Pictures division remain strong, providing the bulk of the company's projected revenue growth for 2015.

Sony’s mission is simple. They aim to inspire and fulfill curiosity across the globe. They want to be responsible for getting hearts racing, stirring ambition, and putting a smile on the faces of their customers. That challenge, combined with their spirit of innovation, motivates them to create groundbreaking technology, entertainment, and services for people worldwide. 

They are uniquely positioned because they operate in many different industries  from audio, video, communications, information technology products and electronics. And, with offices around the globe, they benefit from a global workforce that learns and grows together through mutual respect. 


PRODUCT CATEGORY

ELECTRONICS

  • Sound Systems
  • Televisions
  • Digital Cameras
  • Blu Ray & DVD Players

OTHERS

  • Games & Consoles


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