Pierre-cardin Fashion

Pierre Cardin founded his fashion house in 1950, Pierre Cardin used his name as a brand. In 1953 Cardin released his first collection of women's clothing and became a member of the Chambre Syndicale, a French association of haute couture designers.

 In 1954 he opened his first boutique for women, called Eve. That same year, his bubble dresses became an international success. The design is still popular today: a loose-fitting dress is tightened near the waistline, broadens and then is brought back in at the hem, creating a "bubble" effect, followed by Adam for men in 1957.

Cardin's early training as a tailor's apprentice shaped his approach to fashion design for men as he matured throughout the 1950s. Cardin deconstructed the traditional business suit. He subtracted collars, cuffs, and lapels, creating one of the most compelling images of the early 1960s. Cardin further disrupted men's customary suiting by heralding the wearing of neck scarves in place of ties, and turtlenecks instead of button-down shirts. Yet he also was capable of designing men's clothing in the classic tradition, such as the costumes worn by the character John Steed in the British television series The Avengers.

The 1960s were a varied and successful period for Pierre Cardin. In the first years of the decade, he began to design clothes inspired by science. This would become known simply as the "Space Age look." Interestingly, just as Japanese fashion had inspired Cardin years before, some Japanese designers are still heavily influenced by the futuristic style that Cardin pioneered. The 1960s also saw Cardin's introduction of a new casual style of men's dress clothing that had a major impact on the look of American and British menswear.

Another success for Cardin came in 1966, when, after rounding up "all the triplets in Paris" to be the models for its debut, Cardin released his first clothing line for children. 

Cardin was an exponent of what is now called branding long before other fashion designers followed suit. He was the first designer to sell ready-to-wear clothing in the Soviet Union as early as 1971. Cardin obtained an exclusive agreement with a German firm to use its stretch fabric, declaring that "stretch fabrics would revolutionize fashion". Continuing his reputation as a trendsetter, he showed white cotton T-shirts paired with couture gowns on the runway in 1974 and introduced exaggerated shoulders in 1979.

Cardin's ability to sculpt fabric with an architectural sensibility became his signature. Making garments with impeccable craftsmanship, Cardin possessed the skills and vision to make his dreams a wearable reality. Even during the 1970s, when his dresses shifted from a sculpted look to a more draped silhouette, the fluidity of his work remained formal. 

A leader with a vision for the future, Cardin changed and expanded the world of fashion with his creations over the years. At the height of his career, he had up to 200,000 people working for him, with 900 brand licenses for more than 1,000 products in 140 countries.

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Men's Fashion

• Men's Casual Wears

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