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Nike, Inc., formerly Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972. The company was renamed Nike, Inc., in 1978 and went public two years later. By the early 21st century, Nike had retail outlets and distributors in more than 170 countries, and its logo—a curved check mark called the “swoosh”—was recognized throughout the world.
In 1971 they came up with lighter weight training shoes that had an outsole with waffle-type nubs for traction. They debuted their training shoes in the 1972 U.S. Track & Field Trials. Nike's First Shoe nike shoes. Their first brand ambassador was Steve Prefontaine, who during his college career from 1969 to 1972 set seven American records from the 2,000m to the 10,000m. Soon they launched the Nike Air technology in 1979. This was able to further strengthen their status as a successful competitor to the competition that existed. The growth that Nike experienced was tremendous during this stage which lead them to go for Initial Public Offering by the end of 1980. Soon their brand had grown very popular with the fitness affecinidos.
In 1977 to keep up with demand, the company opened new factories, adding a stitching plant in Maine and additional overseas production facilities in Taiwan and Korea. International sales were expanded when markets in Asia were opened in 1977 and in South America the following year. European distributorships were lined up in 1978.
From the late 1980s Nike steadily expanded its business and diversified its product line through numerous acquisitions. In 1996 the company created Nike ACG (“all-conditions gear”), which markets products for extreme sports such as snowboarding and mountain biking. Nike began selling sports-technology accessories, including portable heart-rate monitors and high-altitude wrist compasses.
And by 1982 they had become the No.1 supplier for athletic/training shoes in America. Part of Nike’s success is owed to endorsements by such athletes as Michael Jordan, Mia Hamm, Roger Federer, and Tiger Woods. The NikeTown chain stores, the first of which opened in 1990, pay tribute to these and other company spokespersons while offering consumers a full range of Nike products.
In 1985, they went on to design signature shoes for an NBA rookie named Michael Jordan and his increasing popularity took Nike’s sales to break new records. Soon Nike moved in to designing apparel and other cross-training accessories. They signed various international teams like the Brazil football team, U.S. men’s and women’s soccer team.
In 1996, again they signed up a rookie golfer Tiger Woods for a sum of $5 million per year. And the rest as they say, is history. Nike, Inc., kept launching new editions of their landmark training shoes. They developed Nike Shox in 2000 which was very well recieved worldwide.
Today Nike is a vast empire which encorporates various sports like tennis, baseball, soccer, cricket and athletics. Nike employs more than 44,000 people and its Nike’s success has been the result of the constant innovation and timely investments that have resulted in Nike making profits worth hundreds of million dollars every year.
Nike produces a wide range of sports equipment. They currently also make shoes, jerseys, shorts, cleats, baselayers, etc. Nike sells an assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golf, and cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing, and other athletic and recreational uses.
Their mission is what drives them to do everything possible to expand human potential. They do that by creating groundbreaking sport innovations, by making their products more sustainably.
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