Moss


Moss Bros was established and founded by Moses Moss in a quiet corner of London’s Covent Garden . Two small shops leased by Moses Moss formed the modest beginnings of a company with a name so familiar to many today. Moss Bros had its start in 1851 when Moses Moses opened a second-hand clothing shop owned in London. Moses' shop prospered, and he opened a number of other stores in London, assisted by his four sons and added tailor services.

In 1881, two of Moses' sons, Alfred and George, opened a new shop in London's Covent Gardens on what was later to become one of the city's main shopping streets, Kings Street. Alfred and George Moses inherited the family business in 1894.

The company quickly built up a reputation for its expertise--particularly in navigating the various dress requirements of British society at the time. In 1898, Alfred and George Moses anglicized their name to Moss and expanded the Kings Street store to include a new rental section. The store then became known as Moss Bros.

At the turn of the century, Moss Bros began collecting military uniforms, and in 1910 added a new military rental and tailoring department. With the outbreak of World War I, the company came under strong demand for new uniforms, especially from the class of commissioned officers being sent up to fight. By then, the brothers had formally incorporated the company, as Moss Bros Plc, in 1914.

During World War II, Moss Bros once again became a major provider of military uniforms, including to such noted personalities as the General Montgomery and General Patton. During the postwar boom years, Moss Bros expanded onto a national scale, opening shops throughout the United Kingdom and developing a reputation across the country, to the point where the Moss Bros name became synonymous with formal attire and dress suits.

Moss Bros next expansion move came in 1988, when the company agreed to merge with another well-known name in British men's fashions, Cecil Gee. That company had been founded in London's Charring Cross Road in 1929 by Cecil Gee, who had quickly revealed himself to be one of the country's most innovative men's clothing specialists, starting with his introduction of the "jacket-shirt" in the 1930s. The return of the British forces after World War II gave the store new success with its "demob" suit, and Cecil Gee opened two new stores to meet the demand.

By the mid-1990s, Moss Bros Group had more than 100 stores, more than three-quarters of which also featured Moss Bros Hire shops. The company had begun acquiring more retail brands, including Dormie in 1992. Part of the motivation behind Moss Bros' acquisition drive was the company's desire to extend its retail operations beyond its core of men's suits and into the larger men's fashion sector, particularly into casual fashions. In 1996, the company took a step toward achieving that goal with the acquisition of the 28-store Blazer chain.

With its sales rising strongly, along with its market share, Moss Bros began to hone its ambitions, targeting a 15 percent share of the men's suit market in Britain by the end of the decade. The company added a new label when it acquired the British retail rights to Yves Saint Laurent's men's fashions line. Moss Bros opened its first YSL retail store in June of 1997. Moss Bros was buoyed by what appeared to be a new interest in suits purchases, particularly among the younger men's market segment.

In June 2002, the company had reason for optimism, as men's fashions and corporate cultures, appeared to swing back toward more conservative clothing. Moss Bros remained one of the United Kingdom's leading names in suits.

Currently, Moss Bros has over 135 retail stores nationwide including 2 stores in Eire. Stocking a variety of brands including: Moss London, Moss 1851, Moss Esq. Savoy Taylors Guild, DKNY, Ted Baker, Zegna, Calvin Klein, French Connection, Daniel Hechter, Cerruti, Dents, John White and Paul Smith. One of the UK's top menswear  shops, specialising in dress wear for formal occasions.

Moss Bros is an editor for men, providing a versatile range of menswear and accessories. They give in-depth knowledge and suiting expertise - adapting the latest trends whilst staying true to their heritage. As a brand we inspire and guide, helping men feel amazing whatever the occasion.

 

PRODUCT CATEGORY

FASHION & SPORT

Men’s Fashion

  • Men Accessories
  • Men’s Suit

 

 

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