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Giorgio Armani S.P.A. is an Italian luxury fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these products under several labels: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, Emporio Armani (including EA7), AJ | Armani Jeans, Armani Junior, and AX | Armani Exchange. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry. In 2016, estimated sales of the company were around $2.65 billion. In 2017, Giorgio Armani announced that his company will close two of its fashion labels, Armani Collezioni and Armani Jeans, as part of the restructuring process for his company. While Armani Collezioni will merge back into the "Giorgio Armani" line, Armani Jeans will be mixed with the Emporio Armani line due to their similarities in styles and the use of the same brand logo.
Giorgio Armani is in collaboration with Emaar Properties, a chain of luxury hotels and resorts in several big cities including Milan, Paris, New York, London, Hong Kong, Los Angeles, Tokyo, Shanghai, Seoul, Dubai.
Armani sells its products under many labels, each targeting a slightly different customer base.
Giorgio Armani - This brand features ready-to-wear apparel for men and women, accessories, perfumes and cosmetics. This is the high-end brand, available only through Giorgio Armani boutiques and a few other select outlets.
Emporio Armani - This brand produces and sells ready-to-wear garments and runway collections. The focus here is on the latest trends and traits in fashion, so the outlets keep updating their Armani product catalog often.
Armani Exchange
The Armani Exchange brand was launched in the US in 1991. The modern wardrobe as only Giorgio Armani could envision it, Armani Exchange embodies the youthful spirit of a new generation. A|X takes a playful, urban approach to apparel and accessories.
AX Armani Exchange is the youthful label offering men's and women's clothing and accessories that are inspired by the designer's codes of style. AX Armani Exchange captures the heritage of the Armani brand through a modern sensibility.
Year after year A|X evolved with the latest lifestyle trends and modes of expression, becoming increasingly more global.
Today Armani Exchange is the symbol of a reinvented ‘city style’, where the modern, creative and ‘all-digital’ spirit of the metropolitan youth meets with Italian flair and creativity.
Armani Exchange Watches and Male Casual wear
Armani Exchange features watches as part of their range of products. These stylish men’s and women’s watches make bold fashion statements. The AX watches for women offer 29 choices, while men can pick from 45 different designs. Besides the usual colorful straps and rhinestone decorations, women’s Armani Exchange watches also come in functional yet chic styles. For men, they have more choices to pick from. Armani Exchange Male casual wear has been a symbol of luxury fashion, famed for clean lines and precision tailoring, for over 40 years. With the eponymous designer still at the helm, the focus today is on unstructured tailoring, lightweight knits and relaxed fits in tonal hues.
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